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Hero Concept

Platforms and Release dates:
Steam (19 August 2021)
PlayStation 4 (19 August 2021)
Xbox One (19 August 2021)
Nintendo Switch (19 August 2021)
iiRCADE (28 September 2021)


About Hero Concept

Also known as “Sensational video game company”, Founded in 2017, Hero Concept is a multi-platform and multi-genre video game development studio based in the heart of Istanbul.

At Hero Concept we develop visionary reimaginations of the timeless classics of arcade gaming. We are ardent students of games and we study the histories of the ever-present classics in order to carry them into the 21st century–with panache.

We do this in an impossibly lean manner: with a tight-knit team, low overhead, and budgets that defy the norms of the industry. We release on all major platforms and take care of our community of players.

We enjoy developing new skill-sets as we venture into new genres and new audiences. We aim to make every next game deeper and grander than the previous one while creating more inventive, immersive, and indelible worlds within them.

Our first two games Doughlings: Arcade, and Doughlings: Invasion is available on Steam, Xbox One, Nintendo Switch, and PlayStation 4. Our third game Mayhem Brawler released on August 19, 2021, and is available for Steam, PlayStation 4|5, Xbox One|Series X, Nintendo Switch, and iiRcade platforms worldwide.

About Mayhem Brawler

Mayhem Brawler is an urban fantasy-themed beat ’em up that brings back the 90s arcade vibe to the present day. With comic book style art and kick-ass soundtracks, it offers a unique experience that you can tackle solo or as co-op with friends while defining the next step in the story with your choices.

To Protect and Serve

While answering a routine call on a patrol, Dolphin, Star, and Trouble -the most popular officers of the super-powered law enforcement agency, Stronghold- find themselves in a sequence of events that will alter the fate of the entire city.

Excessive Force

Let’s get one thing straight; if you ever think that a day in the life of a super-powered law enforcer is easy, you couldn’t be more wrong, as there are greater threats than street gangs in urban fantasy-themed Mayhem Brawler. Using your arsenal of combos and special abilities, you and your co-op teammates should make life miserable for those super-powered criminals, fend yourself from the fury of werewolves, resist the hexes of street wizards and confront the megacorp led by vampire houses that enforce their goons to do their dirty deeds.

The Mayhem Universe

Comic book-inspired hand-drawn backgrounds and frame-by-frame animations coupled with a kick-ass soundtrack will deliver a jolt of adrenaline to your controller. With the choices you make, you will shape the flow of the story and finally reach one of the three different endings in the Mayhem Brawler universe, where each corner has a story to tell.

Game Features

  • A fresh take on classic 90s-style beat ’em ups
  • Offline co-op mode that supports up to 3 players
  • Ability to alter the game flow with player-led decisions
  • Fully voice-acted story experience and 11 different language options for subtitles.
  • 3 unique endings based on player’s choices
  • Unique combat mechanics
  • 3 playable characters against 30 mobs including 12 unique bosses
  • Hand-drawn comic book-inspired art, frame-by-frame animated characters, and a rocking soundtrack
  • Your admission ticket to the limitless universe of Mayhem


Hero Concept’s Youtube Channel


You can DOWNLOAD all images HERE.


Hero Concept – Logo Package
(zip file includes ai, pdf, eps, and png).

Mayhem Brawler – Logo Package
(zip file includes ai, pdf, eps, and png).

Additional Links

Blog posts from our team about the development process: https://www.heroconcept.com/blog

Mayhem Brawler Credits

Creative Director / Lead Game Designer / Story
Serkan Özay

Lead Programmer
Turgut Hakkı Özdemir

Programmer / Game Designer
Alican Kaynak

Lead Character Animation
Cem Vural

Özge Kocaoğlu
Çağatay Aşar

Character Animation
Emre İhsan Ermiş
Yarkın Sakarya
Utku Dervişoğlu

Lead Background Art
Betül Aytaç

Background Art
İbrahim Hakkı Uslu
Elif Kut
Barış Can Cüce
Kaan Demirçelik
Ozan Pulat
Berk Ulaş
Duygu Çolak

Character Coloring / Additional Art
Rabia Kalyoncu

Additional Character Coloring
Ayşegül Uslu
Burcu Yılmaz
Cansu Arseven
Yasin Taş

Emir Merzeci

Sound FX
F. Can Erdoğan

Comics Cover Artwork
Balkan Özbey

Additional Art
Dilailah Beste Kuzu

Cutscene Artwork
Cem Vural
Yarkın Sakarya
Elif Kut
Betül Aytaç

Community Manager
Emre Sağırlar
Oğuzhan Alper Pehlivan
Ricardo Savino

Character Reference Models
Evrim Gürkan
Iraz Nükte Alp
Kerem Gökdemir

Voice Cast Director
Mehmet Onur International Talent Agency

Voice Cast
Melody Muze
Beau Marie
Brendan Hunter
Michael Neeb
Dan Harder
Shona McNeil
Lorna Duyn
Richard Wells
Nicola Proctor
Kathleen Strecker
Mehmet Onur

In-game Hero Gruntings
Cem Vural (Dolphin)
Iraz Nükte Alp (Star)
Ali Engin Kökten (Trouble)
Shona McNeil (She Wolf)
Özge Kocaoğlu (Alley Witch)

Locpick Game Localization & Audio

Localization Project Director
Sibel Şenol

Localization Project Manager
Berk Mürşit

Localization (Simplified Chinese)
Jeremy Bouvard

Localization (French)
Amandine Pineda
Archibald Marchal
Stessie Egarnès

Localization (German)
Conni Krämer
Anja Käßner
Frank Haut

Localization (Italian)
Alice Buratto
Valentina Mazzoli
Alessandro Poli

Localization (Japanese)
Jeremy Bouvard

Localization (Korean)
Nam Eunja
Choe Inho
Oh Jaehyung

Localization (Brazilian Portuguese)
Fernando de Siqueira Rodrigues
Murilo Martins

Localization (Russian)
Yuri Tarasov
Konstantin Kopin

Localization (Spanish – Spain)
Isa Gutiérrez Ruiz
Diana Díaz Montón

Gameplay Advisors
Shamsiddin “Mr.Din” Muhammad Jr.
Antoine “Thelegendarydawes” Lewis-hall
Dale “Payday” Tugman
Devon “MajorPlayerz-FACE” Mcintosh
James “J.Miller” Miller-Igietseme
Richard “Dick” Crosbie

Play Testers
Antoine “Thelegendarydawes” Lewis-hall
Barış Baran “InsanityIsHope” Padar
Dale “Payday” Tugman
Eray Uygun
Eren Merzeci
Gökçe Çimen
Ibrahim Muhammet Çelik
James “J.Miller” Miller-Igietseme
Oğuzhan Alper Pehlivan
Onur Çakıroğlu
Özel Göze Ünyayar
Özgür Erdal Ersoy
Richard “Dick” Crosbie
Richard “Obby” Thorp
Sergen “SergenGerman” German
Shamsiddin “Mr.Din” Muhammad Jr.
Talay Gürsoy
Ümit Dinçer

Special Thanks
Bora Koçyiğit
Özlem Özay
Emma the Cat
Tunç Yalgın
Sinan Tahan
Burak Tezateşer
İbrahim Yıldırım
Burak Yılmaz
Saltukhan Gülşen
Alper Afşin Özdemir
Dorukhan Acar